I'm someone who got genuinely obsessed with AI, not the hype, not the doom, just the actual "oh, this saves me an hour" moments. The more I dug in, the more I noticed how much noise sits between a normal person and the handful of things that are genuinely useful.
So I started writing it all down in plain language. No gatekeeping, no jargon wall, no "you wouldn't get it." Just the stuff that works, explained like I'd explain it to a friend.
That's the whole mission: take what's genuinely powerful about these tools and make it simple enough that anyone can actually use it.
Started messing with every AI tool I could get my hands on, breaking them, testing limits, figuring out what's real and what's marketing.
Began posting what I learned online, mostly because friends kept asking "wait, how did you do that?" Turns out a lot of people wanted the plain-English version.
Writing the newsletter, publishing free guides, and helping people and small teams put AI to work, out loud, mistakes included.
Shipping small, useful things and bringing people along for the ride. The goal never changes: make this stuff less intimidating.
If it needs a manual, it's not done. The best tools disappear into the work.
Knowledge hoarded is knowledge wasted. I'd rather give it away and build trust.
AI is a power tool, not a replacement for taste, judgment, or you.
The newsletter is the best place to keep up, one short, useful email on a regular cadence.